Gestión de precios¶
Odoo offers multiple options to select the prices displayed on a website, as well as condition-specific prices based on set criteria.
Impuestos¶
Configuración de impuestos¶
Si desea agregar un impuesto a un producto, establézcalo en el campo impuestos de cliente de la plantilla de producto o utilice las posiciones fiscales.
Visualización de impuestos¶
Elegir qué impuesto de precio se muestra normalmente depende de las regulaciones del país o del tipo de clientes (B2B o B2C)*. Para seleccionar que tipo de precio se muestra, vaya a Tienda - Productos y seleccione impuestos no incluidos o impuestos incluidos.
, baje a la categoríaImpuestos no incluidos: el precio que se muestra en el sitio web no incluye impuestos y el impuesto se calcula en el paso de la revisión del carrito.
Impuestos incluidos: el precio que se muestra en el sitio web incluye impuestos.
Nota
This setting is website specific, and therefore can be altered for each website within a database.
To display the type of pricing next to the product price, navigate to Edit and, in the Customize tab, enable Tax Indication.
, select a product, then click
Precio por unidad¶
It is possible to display a price per unit on the product page. To do that, go to and enable Product Reference Price under the Shop - Products section. When enabled, ensure an amount is set in the Base Unit Count field of the product template, and in the Sales Price field.

Puede encontrar el precio por unidad de medida encima del botón agregar al carrito en la página de producto.

Nota
Tome en cuenta que mostrar el precio por unidad puede ser obligatorio en algunos países.
Ver también
Pricelists¶
Pricelists are the primary tool to manage prices on an eCommerce website. They make it possible to define website-specific prices - different from the price on the product template - based on the country group, currency, minimum quantity, period, or variant.
Ver también
Understanding default pricelists¶
The concept of a default pricelist in Odoo depends on the application being used. In the Sales app, a customer’s default pricelist is determined by their contact profile. If a pricelist is manually assigned to a contact, the pricelist becomes their default. If no pricelist is assigned, the default is the first pricelist listed.
In the eCommerce app,the default pricelist is assigned at the website level. However, it is influenced by the user’s login status and country group settings.
How pricelists are applied in eCommerce¶
If a portal user has a specific pricelist assigned to their contact profile, that pricelist is applied to their purchase. However, if that pricelist is not assigned to the website they are visiting, the user sees the website’s default pricelist.
Nota
The default website pricelist is the first available pricelist assigned to a website, without the country group setting configured.
Public, non-logged in users, see the website’s default pricelist.
If a pricelist includes a country group, Odoo checks the visitor’s IP address and applies the corresponding pricelist. If a visitor has a pricelist assigned in their contact profile, that pricelist takes precedence over the country-based pricelist, unless the assigned pricelist has a different country group.
Example
A customer from the United States visits the website. They do not have a portal account. The United States pricelist is applied.
A different visitor, also from the United States, has the Loyal Customer Discount pricelist assigned in their contact record. This assignment takes precedence over the country group assignation, so the Loyal Customer Discount is applied.

Pricelist configuration¶
To activate pricelists, navigate to Shop - Products section, enable the Pricelist feature, then click Save. Once pricelists have been activated, go to to configure them.
, scroll down to thePreventing sales if price is zero¶
The Prevent Sale of Zero Priced Product feature prevents customers from purchasing a
product if the sales price is listed as 0
. When this feature is enabled, instead of seeing
Add to Cart when attempting to purchase a product, they see Contact Us. This
feature is useful for companies that want to hide the prices of their products.
To utilize this feature, first navigate to Prevent Sale of Zero Priced Product checkbox, then click Save.
and tick theNext, create a pricelist that sets all product prices to 0
. Ensure the pricelist is assigned to
the correct website and is listed first among the website’s pricelists.
Selectable pricelists¶
Selectable pricelists appear in the shop page’s pricelist drop-down menu. When a pricelist is designated as Selectable, it allows the customer to choose between available pricelists.
Importante
If a pricelist is designated as Selectable, and is not assigned to a specific website, then the pricelist is selectable on all websites.
If a pricelist is designated as Selectable, it appears in the drop-down menu next to the search bar. However, if a pricelist does not appear in the drop-down menu, it may be for one of the following reasons:
If there is only one selectable pricelist, and the contact is assigned a pricelist, the drop-down may not appear.
If multiple selectable pricelists exist and match a visitor’s country group, only those pricelists are shown in the drop-down.
Divisa extranjera¶
If you are selling in multiple currencies and have pricelists in foreign currencies, customers can select their corresponding pricelist anywhere on the Shop page from the drop-down menu next to the search bar.

Ver también
Descuento permanente¶
Si redujo el precio de un producto de forma permanente, una manera popular para atraer clientes es la estrategia de tachado. La estrategia consiste en mostrar el precio anterior tachado y el nuevo precio con descuento al lado.

Para mostrar un precio «tachado» primero debe habilitar la opción precio de comparación en . Luego, vaya a la plantilla del producto (en ) y en el campo comparar al precio introduzca el nuevo precio.
Nota
If a pricelist contains a Discount price type, the striked price is visible to applicable customers. This is true even if the Comparison Price feature has not been enabled.