Ray, as always thank you for sharing your insight. This flexibility gives end customers the ability to solve the USE case when selling through the channel and wanting to know the end customer. But there is one minor limitation. I would love your input one. The display name of the end user currently takes the commercial partner & Name, instead of the related partner (parent_id) and name.

In the case of Paul Smith. In the card it will show

Name: Paul Smith

Related Name (Partner_id): Acme Global, AMME USA.

When using Paul as a contact in transactions. (Keeping in mind the commercial entity is ACME Global). the forms and reports the display name will be ACME GLOBAL, Paul Smith instead of the nested relationship ACME GLOBAL, ACME USA, Paul Smith.

The USE CASE here is Sell indirectly through a channel Parnter, know the end customer and the end user.

That SAID, it is really amazing the flexibility Odoo provides in managing contacts, parent_id and commericial partner. Kudo's to the product team :)

For Channel sales, we recommend leveraging the Resellers suite of Apps. See https://www.technaureus.com/odoo-website-partner-resellers-how-to-set-up-resellers-in-odoo-odoo-resellers-odoo-partners/ for some of the details

Ray, thank you for you input. After taking a deep dive into what you proposed. It is apples and oranges. The reseller App you suggested solves a different Use care. The reseller is simply a referral relationship. I can’t find any documentation to show otherwise.