Customer Success Story
Company: Istituto Acustico Pontoni
Country: Italy
Industry: Medical devices and Healthcare
Company Size: 100
Number of Users: 100
Implemented Apps: CRM, Sales Purchase, Website, Inventory, Recruitment, Documents, Studio, Marketing Automation, Calendar, POS
Implementation Partner: Huroos
Account Manager: Sara Ferrario
Hosting Type: Odoo.sh
About Pontoni
Founded in 1989 by Roberto Pontoni with its first center in Monfalcone, Pontoni - Udito e Tecnologia has become a leading name in hearing care across northeastern Italy. With over 34 centers and more than 35 years of experience, the company has built its leadership on a foundation of passion, expertise, and a consistent investment in innovation.
Pontoni’s success is rooted in strong values: presence, effectiveness, trust, and innovation. Its offering stands out for its use of advanced technologies and the development of personalized rehabilitation protocols such as Clarivox, ensuring tailored support for every patient.
Learn more about Pontoni here: https://www.pontoni.com/
The Challenges: a Scattered System in a Growing Business
Until just a few years ago, internal operations at Pontoni relied on disconnected tools like Excel sheets and Google services—adequate for a smaller structure, but increasingly inefficient as the company continued to grow.
Once the business expanded beyond 17 locations, it became clear that a centralized, coordinated, and scalable system was urgently needed. Various software solutions were considered, but none offered the integration and flexibility required to support Pontoni’s ambitious growth.
That’s where Odoo came in.
Powering Digital Transformation with Odoo
Choosing Odoo proved to be a strategic move. Its flexibility allowed Pontoni to integrate CRM, sales, inventory, HR, website, and more into a single platform. The results were immediate: tighter departmental alignment, centralized data, smoother operations, and faster decision-making.
But this wasn’t just about adopting an ERP—it marked the beginning of a broader cultural and digital transformation.
Naturally, the change came with challenges. Initial resistance was to be expected, but thanks to a phased rollout and strong support from Pontoni’s in-house IT team, the company successfully managed the learning curve. Core modules were implemented first, followed by a gradual expansion into more specialized features.
The Results: Achieving Efficiency and Cohesion
Pontoni’s Odoo-powered transformation has delivered tangible business outcomes:
- +7–10% annual revenue growth
- +10–20% increase in lead generation
- Significant time savings across operations and administration
Odoo’s adaptability even proved essential in unexpected areas like HR management, extending its value far beyond initial expectations.
A Winning Partnership
The success of the implementation stems from a powerful synergy between technology and entrepreneurial vision. Odoo provided a robust, flexible platform, while Pontoni led the change with clear strategy and strong internal capabilities.
Pontoni’s journey shows that with the right tools—and the right partner—it’s possible to enable sustainable, intelligent, and forward-looking growth.
Odoo is the ideal solution for businesses that want to scale with clarity, structure, and ambition—as long as they’re ready to invest not just in technology, but in people, training, and a culture of transformation.
“Thanks to Odoo, today we can dedicate more time to our patients. Odoo has given us the opportunity to improve our services. This is the most important achievement.”
Implementation Partner:
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