Company Name: Leowood
Location: Thailand
Industry: eCommerce, Supplies and Equipment
Company Size: 50-249
Partner Name: Duckgrammer Co., Ltd. (https://www.duckgrammer.com/)
Apps Implemented: eCommerce, Website, Sales, Invoicing, Employees, Sign, Timesheets, Purchase, Manufacturing, Inventory, Project, Accounting, Barcode, To-Do, Discuss, Knowledge, Calendar, Planning, Point of Sale, CRM, Contacts
Hosting Type: Odoo.sh
With over 50 years of experience and expertise in the industry, Leowood is a manufacturer, importer, and distributor of construction materials, typically wooden floorings and doors. A D2C (direct-to-customer)business, the company takes an omnichannel approach to meet customers on its social media, online shop, and marketplaces, striking a 100 million baht revenue last year via 20,000 invoices.
The
Pain
Points
What's wrong with traditional and local solutions?
As a multi-million business, Leowood lacked an ERP system to integrate its diverse revenue streams and centralize data. Yet, both local and big-named solutions could not meet the company's needs. On the one hand, implementing and adapting traditional ERPs would have required more time and resources than Leowood can afford. On the other hand, Leowood would often find local solutions less comprehensive in supporting the company's business processes, proving both solutions inefficient and unsuitable for the construction material company.
The
Odoo
Solution
"Odoo synchronizes all systems. This allows us to work from a single source of truth, making it easier for both management and employees."
Smarnchai Atipunumphai, CEO at Leowood
Cost-saving, automated workflow
With 8 suites of apps at your service, Odoo covers all of Leowood's business management needs by subscribing to just one tool. The company also benefits from automated features, namely the smart bank reconciliation that helps reduce errors from duplicate entries, enhancing the accounting process for accuracy and reliability.
"We are saving hundreds of thousands each month," says Smarnchai Atipunumphai, CEO at Leowood. Supported by the truly all-inclusive Odoo ERP, the company has been able to save the cost of paying for multiple standalone software and human resources on manual work like cross-checking.
Fully featured software for multi-channel sales approach
"Being able to sell on different channels is the main reason we use Odoo."
Thanks to the software, Leowood can sell on its online shop powered by Odoo Website & eCommerce, as well as on leading marketplaces like Shopee and Lazada through API connections. They can create sales orders and store sales data on the Sales app in just a few clicks. Customer information is seamlessly copied to the CRM, stock levels are updated in real-time through Inventory, and journal entries are automated in Odoo Accounting.
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Fully featured and integrable, yet no less intuitive, Odoo fascinates Leowood with its apps that centralize all sales, inventory, and financial data from multiple sources into one place while supporting API connections with leading marketplaces, such as Shopee and Lazada.
Integrated data consolidation tool to enhance customer experience
One of the most important benefits Odoo brought is real-time data consolidation and transparent inter-team communication, which enhances customer experience.
After the manufacturing is complete to fulfill a new incoming sales order, the warehouse team takes advantage of the mobile-compatible Odoo Project to manage all installation tasks. Staff can easily update project statuses and stock lists in seconds by simply scanning the product tracking barcodes, whether they are on-site or at the warehouse.
Leowood utilizes the automatic reminder feature to replenish inventory using Odoo and eliminate the possibility of stock running out from sudden large orders. It is especially helpful and time-saving during high seasons and promotion periods. Sales teams can access the entire customer journey and review each customer’s purchase history with Odoo CRM, which has been a crucial tool for Leowood in understanding their customer’s interests, demands, and search habits to develop better sales strategies and product lines to optimize and grow each revenue stream and create the best omnichannel experience for customers. Or, "the buying process for customers is seamless," as Smarnchai puts it.
Analytics-backed business decisions
A customized Dashboard showing business performance data.
Apart from departments associated with the main business operations, management at Leowood also benefits from Odoo greatly. With a customized Dashboard showing business performance data, the CEO and department managers can oversee daily sales, product performance, and gross profit within one window. Thanks to Odoo's intuitive design to guarantee a single source of truth for running a business fast and accurate business decision-making is easily made possible with the support of real-time analytics and accurate predictions.
As a result, Leowood can now close deals much faster, maintain a consistent and healthy cash flow, and focus its main efforts on continued optimization, envisioning future expansion and growth to provide the best for its loyal customers.
Start using Odoo for free today to recreate Leowood's success in Thailand!
