Bliss Flower Boutique
Company Name: Bliss Flower Holding
Country: UAE, KSA, Kuwait
Industry: Retail
Main Apps:Website, Invoicing, CRM, Payroll, Employees, Purchase, Sales, Purchase, Inventory, Project, Time-off, Expenses, Email Marketing, Barcode, Attendances, Subscriptions, Live Chat, Events, Knowledge, Surveys, Marketing Automation, Discuss
Number of Odoo Users: 63
Odoo Customer Success Manager: Nooman Shafiq
Odoo Implementing Partner:Bliss ERP
Starting a business is no small feat, and growing it internationally is an even bigger challenge. For Bliss Flower Boutique, this journey began in the bustling environment of Dubai’s hospitality sector and bloomed into a thriving international floristry and events business with the help of Odoo's integrated solutions.
- The Seeds of a Business: Michael Lennon, co-founder of Bliss Flower Boutique, alongside his business partner Abby, transitioned from hospitality roles within the Jumeirah Group in Dubai to entrepreneurs. Their combined expertise in flowers and food & beverage became the foundation of a small shop in Palm Jumeirah, setting the stage for future growth.
- The Challenge of Multiple Platforms: As Bliss Flower expanded, the limitations of disparate systems became apparent. Initially utilizing platforms like Shopify for e-commerce and QuickBooks for accounting, the company struggled with inefficiencies due to manual data entry and lack of integration. This fragmented tech landscape made it difficult to manage operations smoothly as they expanded to five countries and opened 20 shops.
- The Odoo Solution: In a pivotal move around 2017-2018, Bliss Flower Boutique embraced Odoo to consolidate their technological framework. Odoo’s comprehensive suite, covering e-commerce, accounting, HR, inventory, and POS systems, offered a seamless integration that catalyzed their international and UAE expansions. This allowed for franchising opportunities by providing a consistent, scalable platform for partners globally.
- Operational Efficiency and Scalability: With Odoo, the complexity of managing international operations was significantly reduced. The integration enabled a plug-and-play solution for new franchises, streamlining processes from e-commerce orders to delivery. Odoo's mobile app for drivers and automatic invoice generation upon delivery exemplified the system's effectiveness in linking sales and operations, enhancing the customer experience.
- Continuous Improvement and Support: The adaptability of Odoo’s system has been instrumental in continually refining processes. Regular updates and new features have helped Bliss Flower Boutique not only maintain but also enhance their operational efficiency, proving essential in their ongoing success story.
Conclusion: Michael Lennon sums up the impact of Odoo on Bliss Flower Boutique with one word: structure. This structure provided by Odoo has been crucial in scaling their business, managing day-to-day operations effortlessly, and fostering growth across international markets. For businesses looking to expand while maintaining operational integrity, Odoo proves to be an invaluable partner.
