We sell installation services for a range of products as well as the products, and customers often want a handful of variations of the available options.
We have found that there are a number of issues with this approach, as each SO generates a different chatter chain which customers respond to sporadically and then the communication is splintered across multiple SO's many of which won't be won.
How best should we manage this?
Just add variations to the same sales order as the product. As Additional lines. Should be quite straight forward to do.