Turn your clients into ambassadors. This is what Karine Collaert, CEO of Belgian loyalty marketing agency Faxions, will help you realize. She will take you on a journey to discover the in and outs of loyalty marketing, from understanding how loyalty works in the human brain to learning about best practices and ROIs in loyalty strategy. This session will give you the keys and tools to understand and strenghten the relationship between your customers and your brand. Loyalty is not just a nice addition to your strategy, it is an essential part of business that will help you make the difference in the market.